Podcasting Maven

You will discover why you should be podcasting, as well as the benefits to you and your business.

You need to ask yourself a single question before you decide on the focus of your podcast episodes, and we will share that crucial question with you. From gear selection to choosing the content creation format that best suits your business, this guide can help you turn your podcast into a powerful marketing tool that can grow your business and your bottom line.

Let's take a look at the many ways this marketing media can help you achieve your business goals. Then we will share an easy to follow 8-step formula for creating, launching, marketing, and benefiting from your podcast.

INTRODUCTION 2

WHY YOU SHOULD BE PODCASTING 6

How Much Time Do People Spend Listening To Podcasts? 7

What’s The Split Of Podcast Consumption By Device? 7

Where Do People Go To And And Download Podcasts? 7

Where Do Most People Listen To Podcasts? 7

When Do Most People Listen To Podcasts? 7

The Audience 8

THE BENEFITS OF A PODCAST 9

Authority Building 10

It Is A More Personal Connection 10

You Expand Brand Awareness 10

Monetisation 10

Your Audience Can Listen on the Go 11

8-STEP PODCASTING FORMULA 11

STEP 1 - THE QUESTION BEFORE YOU BEGIN 12

STEP 2 - CHOOSE YOUR FORMAT 15

The Solo Host 15

The Interview Process 16

The Panel Discussion 16

Tell a Story 16

Content Repurposing 16

STEP 3 - GETTING THE RIGHT GEAR 17

Should You Use Your Computer, Laptop, or Smartphone? 18

Choosing A Microphone 18

Recording Software 19

Pop Filters, Windscreens, And Mic Booms 20

STEP 4 - SELECTING PODCAST HOSTING 22

STEP 5 - TIPS FOR RECORDING EPISODES 24

Stick to an Outline Script or Formula 25

Let Your Personality Shine 25

Introduce Yourself But List Benefits 26

Minimizing Your Movement 26

Minimize Distractions 27

Practice, Practice, Practice 27

STEP 6 - DISTRIBUTING YOUR PODCAST 28

Don't Forget to Upload to Your Website or Blog 29

STEP 7 - Monetizing Your Podcast 30

Email Marketing 30

Sell Products and Services 30

Sell Sponsorship Spots 31

Affiliate Marketing 31

Sell Your Podcast 32

Teach Others to Podcast 32

STEP 8 - GROW YOUR AUDIENCE 33

10 TIPS FOR SUCCESSFUL PODCASTING 34

CONCLUSION 36